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B2B paid creative · Short-form video ads

Same spend.30% lower cost per ICP.

We make B2B ads people actually want to watch.

Research-led short-form creatives built to attract the right buyers and improve campaign performance.

Book a call Watch the work
EXPORT / RESULTSCreative that moves the business forward.
↓28%
CPL · e-commerce platform
↓30%
Cost per ICP · payments company
2×
CTR · top-performing ads
Monthly
New winning angles identified · across live campaigns
PAID SOCIAL CREATIVEMESSAGE & ANGLE TESTINGHOOK → BODY → CTARESEARCH-LED SCRIPTSB2B PERFORMANCE VIDEO

The work · Screening room

B2B ads don’t
have to look B2B.

Sharp hooks. Clear messaging. Built to move B2B buyers. Press play to see the creative behind the results.

Now playingSkydo — paid creative showreel
A 59-second cut

Watch for the hook changes, proof beats, and one-message structure built to stop a B2B buyer mid-scroll.

Native ratio wallThe ads, as they ranShow / hide the wall
Now playingShopDeck 2 — vertical paid ad
Now playingShopDeck 1 — vertical paid ad
Now playingShopDeck 3 — vertical paid ad
Now playingSkydo 3 — vertical paid ad
Now playingSkydo 4 — vertical paid ad
Now playingSkydo — money leaking vertical ad
Now playingSkydo 5 — vertical paid ad
Now playingSkydo 1 — vertical paid ad
Now playingSkydo 6 — vertical paid ad

Case studies · Selected work

Case studies.
Real results.

A quick look at the challenge, what we changed, and how performance improved.

Now playingMissing out
Now playingMarketplace de-risking

D2C commerce enablement platform · Paid creatives

29% lower cost per lead.

↓29% CPL↓19% qualified CPL↑11% link CTR
The challenge
The platform wanted to scale new seller acquisition while keeping lead costs efficient and maintaining lead quality.
What we changed
We built the paid creative system from scratch—combining customer research, messaging, production and performance feedback into one consistent workflow.

Cross-border payments platform · Paid creatives

30% lower cost per ICP.

↓30% ICP cost2× CTR2–3 hero ads / mo
The challenge
The platform wanted a consistent pipeline of fresh, high-performing video ads that could deliver new winners each month and steadily reduce cost per ICP.
What we changed
We identified the strongest USPs through customer, competitor and internal research, then built a weekly system to test new hooks, angles and formats using campaign data.
Now playingCampaign cut 02 — cross-border payments platform

How it works · The system

One objective.
A loop that
keeps learning.

Each round starts with evidence and makes the next one smarter.

  1. 01
    DISCOVER

    Understand the product

    We study the product, positioning, market and business model before a single script is written.

  2. 02
    DISCOVER

    Understand the buyer

    Customer insights, internal teams and competitor research reveal the pains, objections and buying triggers.

  3. 03
    DEFINE

    Lock the key messages

    The strongest buyer insights become focused messaging pillars for testing—not random creative ideas.

  4. 04
    DESIGN

    Plan the experiments

    Each message gets a clear testing plan across hooks, angles and formats, with success defined upfront.

  5. 05
    LEARN

    Execute and improve

    We script, shoot and edit, then use performance data to decide what scales, changes or stops.

Pricing · Monthly partnerships

Choose how far we take the creative.

Every plan runs on the same creative system. The difference is how much of the execution we own.

Creative strategy

For teams that can shoot and edit internally.

  • 8 creative experiments each month
  • Research, messaging and scripts
  • Hooks and storyboards
  • Performance review and iteration

Client-led production

For teams that want finished ads using their founders, employees or existing spokespersons.

  • Everything in Creative Strategy
  • Shoot planning and direction
  • Up to 3 batched shoot days
  • Editing and ad-ready delivery

Managed talent production

For teams that want us to source and manage the people appearing in their ads.

  • Everything in Client-Led Production
  • Narrator or creator sourcing
  • Casting and direction
  • Talent usage scoped to the campaign

Production scope varies by setup, talent and campaign requirements.

Need something broader?

Custom partnerships are available for higher creative volume, multiple products or ICPs, additional talent, studio production or multi-market campaigns.

All plans are built around one primary product, one core ICP and one acquisition objective. Media buying and ad-account management are not included.

Talk to the founder

The boring stops here

Let's make your B2B ads
Not.So.Boring—
and your cost per ICP lower.

Sharper hooks, clearer messages and creative built to move the right buyers.

Talk to the founder
NOT.SO.BORING / B2B PAID CREATIVEINDIA-BASED · WORKING WORLDWIDE